Kelly, J, & Solomon , P. (1975).” Humor in Television Advertising”, Journal of advertising, 4(3), 31-35. Retrieved from http://www.jstor.org/stable/4187987.
Kelly and Solomon are assistant professor in marketing field in Virginia Commonwealth University. They tried to analyze how humorous appeal could be effective in television advertisement. With this article I will use it to know how humorous advertisement is more effective than serious advertisement and also I will use it to know how to make humorous advertisement becomes effective to attract people attention.
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